Yes, the way they do that is having specific mattresses that are only produced for them. So for example, let's call it Dreamliner XL 2000, this mattress isn't m

Yes, the way they do that is having specific mattresses that are only produced for them. So for example, let's call it Dreamliner XL 2000, this mattress isn't manufactured by anyone else, even if there are Dreamliners sold by other vendors it isn't that model, hence the bold claim. Whee!