Safeway may outsource the collection and management of this data to a third party and that company may have a lot of clients and hence records of a lot of peopl

Safeway may outsource the collection and management of this data to a third party and that company may have a lot of clients and hence records of a lot of people. I have no idea if that's what Exactis is / does and people may not be aware of this, but it's the reality. EDIT looks like Exactis gets information on users through cookies, which is not the scenario I wanted to highlight.