Absolutely nothing! I just don't care for Jon Ives, he's pretentious and likes to demonstrate his superiority by using domain specific terms in casual conversa

Absolutely nothing! I just don't care for Jon Ives, he's pretentious and likes to demonstrate his superiority by using domain specific terms in casual conversation to impress the layman. When the iPhone 4<?> came out Jon Ives would talk about how exquisite the matte chamfered aluminum edges were as if it was an engineering miracle and he single-handedly invented the chamfer mill. Don't get me wrong, I think his passion is wonderful and I enjoy listening to him talk about physical design in much the same way I enjoyed watching the movie Helvetica. But he's still a pretentious twat and my impression is that he doesn't care about design beyond it superficially meeting his immediate needs. Similar to how an artist might build an installation for an exhibition with no concern for it surviving beyond that, I don't think Jon Ives designs products with longevity in mind.