The claim was: > Average person saw Equifax commercial on “hey be smart we will keep your info safe with alerts” and thought “wow this company cares about my d

The claim was: > Average person saw Equifax commercial on “hey be smart we will keep your info safe with alerts” and thought “wow this company cares about my data” when its precisely opposite. The result you cite is a general consumer favorability rating for Equifax, which is different than this particular claim. People who didn't hear anything about Equifax and Congress are included in the general consumer poll. I'm not trying to nitpick, I'm just pointing at a lack of data for this particular claim.