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Mastercard and Visa [1] sell this data in aggregate to firms via brokers like Bluekai, to allow for ad-targeting. I don't believe it'll be feasible to purchase
by propogandist 8y ago
Mastercard and Visa [1] sell this data in aggregate to firms via brokers like Bluekai, to allow for ad-targeting.
I don't believe it'll be feasible to purchase just one person's purchase data [easily], but if you knew who you wanted to get to, it should be possible to narrow the targeting to get to them
[1] http://www.oracle.com/us/solutions/cloud/data-directory-2810741.pdf http://www.oracle.com/us/solutions/cloud/data-directory-2810... [ctrl+F + mastercard]
- discordance 8y agoWouldn't a GDPR request to Visa or MasterCard in the EU get me this data?
- black_puppydog 8y agoThat's what I was thinking. Would be awesome for personal budgeting...
- namibj 8y agoWell, they have to provide it digital, if they already have it digital. So yeah. Anyone wanna integrate the format they can deliver with e.g. GNUCash or so?