A lot of people say "I use Yahoo!" Yahoo also has a ton of partner traffic that represents a major chunk of their revenue which is never under the Yahoo! name.

A lot of people say "I use Yahoo!" Yahoo also has a ton of partner traffic that represents a major chunk of their revenue which is never under the Yahoo! name. You can have a strategy that doesn't care if people use you as a verb or think of you as a search engine, but you still need to have a strategy. Yahoo! has none.