> what's stopping Facebook from introducing FaceCoin tommorrow The same thing that's stopping them from building a rocket ship or a Facebook-branded pocket kni

> what's stopping Facebook from introducing FaceCoin tommorrow The same thing that's stopping them from building a rocket ship or a Facebook-branded pocket knife. Why would they do it? Either this theoretical coin gives Facebook some advantage -- i.e. the ability to mint new coins at a whim, or an ICO that gives them a bunch of capital -- in which case that will make it unappealing to large swathes of users compared to fiat or existing cryptocurrencies, or exposes them to possible regulatory risk in exchange for capital, which they can easily raise through normal capital markets. Or it gives them no advantage, so ... why do it? Purchasing a company like Coinbase doesn't seem to make sense to me in terms of aligned business goals, but my experience with M&A people is that it doesn't really matter -- they get rewarded based on perceived dollar value and execution, rather than whether their actions benefit the company. In the end nothing would surprise me here, but a priori acquiring a growing company at a perceived discount to its discounted future value is a good use of cash, even if only seen as an investment.