I wonder if most Apple users, and the ones they tested the keyboard with, simply don't use the machines very much. Their core demographic update their social me

I wonder if most Apple users, and the ones they tested the keyboard with, simply don't use the machines very much. Their core demographic update their social media profiles, and sit in coffeeshops, but how many of them write software? The people here are certainly important for their business, but were missed when Apple was designing a machine for appearance and not functionality.