The problem isn't "kids these days." The problem is relational databases. It's a profoundly non-intuitive and fundamentally broken model. Developers shudder awa

The problem isn't "kids these days." The problem is relational databases. It's a profoundly non-intuitive and fundamentally broken model. Developers shudder away from SQL precisely because it is so alien from the problem they're trying to solve. As for performance, note that even when you know exactly what you're doing it is hard to wring good performance out of relational databases. This is why companies spend hundreds of thousands of dollars a year to hire "Database Administrators" to design and "tune" their database. (What other piece of software requires a highly paid, full time expert?) The most complicated databases are so complicated that we get "Junior DBAs" and "Senior DBAs" and multiple levels of certification. And let's not forget what happens at extreme scales. At the lowest latencies and the largest data sets relational dbs are simply impossible to use. This might never be a problem for most businesses who are processing a few hundred messages a second (if that) but it should be on the mind of any startup that hopes to one day have millions of customers. In the long run memory will become cheaper, faster and persistent. (Let us pray.) When that happens most everybody will abandon the big mess that are relational databases and just manipulate objects in memory as the gods intended. Then the relational model just becomes something to scare grand kids with.