The reason Subway doesn't invest much in its website is because its primarily a franchise sales tool. The consumer doesn't really factor in here much at the cor

The reason Subway doesn't invest much in its website is because its primarily a franchise sales tool. The consumer doesn't really factor in here much at the corporate level. I did a bunch of bids for some other very large franchise company websites and they were almost universally reluctant to invest any amount of money in upgrading their website. To the corporate honchos they make their $$ selling franchises - they could care less about consumer utility. They aren't selling many sandwiches via the web so everything else on the website is just a grudging formality - menu, store locator, coupons etc (That said, this site is a marvel of modern engineering. I especially like how line 2 dives right into a table tag. Screw <html> or <head>, give me MORE TABLES!!)