3 ms·

It seems like a business thing where thinness=money. Can't be from any other angle.

• awad 8y ago
  How about thinner is lighter, which generally makes the consumer happier?
  • wpdev_63 8y ago
    idk - do consumers really notice if a laptop is 30grams lighter or if it will get them through a full day of work and won't hurt the joints in their fingers after a marathon of typing. Apple makes the best laptop, no doubt but this laptop sucks and the direction they are going means it's just going to get worst.
    • ovao 8y ago
      Generally speaking, by the time consumers notice (or not notice, as the case may be), they've already purchased the machine. So it's largely irrelevant.
    • workinthehead 8y ago
      Except Apple have been shaving full pounds and more off of their laptops, don't know where you got the wrong idea that it's only 30 grams. And yes, knocking a 5-pound laptop down to 3 pounds is quite noticeable and a huge boon.
• URSpider94 8y ago
  This is absolutely not the way Apple works. "Business" people don't make decisions like this at Apple, they get made by the Industrial Design team, backed by the Product Design (mechanical engineering) team. Business people market the products, price the products, procure all of the components and make sure they are put together in the millions, but they absolutely do not set the design direction of the company.