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Apple losing the image of quality engineering will effect their entire product range, with consumers less willing to pay a premium and second guessing engineeri

Apple losing the image of quality engineering will effect their entire product range, with consumers less willing to pay a premium and second guessing engineering achievements by keeping in mind side effects. If the next iPhone is 20 grams lighter but I can’t make phone calls after 6 months, will I buy one over a equally powered Android $300 less?

throwaway5752 8y ago
I think the story of Coach (now Tapestry, ticker TPR) should be the ghost story they tell at every Apple corporate retreat. What do they say, "years to build and seconds to destroy"?
- janekm 8y ago
  What happened to Coach? I seem to have missed that news, and from what I saw in NYC they are currently moving into extremely expensive real estate so I thought they were doing rather well?
  - throwaway5752 8y ago
    It's generally believed that they diluted their brand by overexpansion into outlet channels. From 2012-2015 their stock got cut by more than half ($80 down to $30) while the broader market was up ~25%. I would summarize what happened as they stopped being "cool". The (subjectively) not so attractive Coach bags covered with "C" branding were multiple hundreds of dollars and a luxury good. When everyone was wearing one and you could pick up a cheap last season one at the outlet mall, the cachet was gone. The value of the brand is when you can charge more for something of identical quality, or that people ask for your product by name. Apple's brand is (should be?) golden to them and they should treasure it. It's not based on cosmetics but quality, too. tl;dr - Coach is still around and recovering and making billions of dollars.
    - janekm 8y ago
      Thanks for the explanation, I think I had only come across the Coach brand after they expanded aggressively internationally which I presume came after the "cheapening" of the brand, which is no doubt a big part of their turn-around success.

throwaway5752 8y ago

I think the story of Coach (now Tapestry, ticker TPR) should be the ghost story they tell at every Apple corporate retreat. What do they say, "years to build and seconds to destroy"?

janekm 8y ago
What happened to Coach? I seem to have missed that news, and from what I saw in NYC they are currently moving into extremely expensive real estate so I thought they were doing rather well?
- throwaway5752 8y ago
  It's generally believed that they diluted their brand by overexpansion into outlet channels. From 2012-2015 their stock got cut by more than half ($80 down to $30) while the broader market was up ~25%. I would summarize what happened as they stopped being "cool". The (subjectively) not so attractive Coach bags covered with "C" branding were multiple hundreds of dollars and a luxury good. When everyone was wearing one and you could pick up a cheap last season one at the outlet mall, the cachet was gone. The value of the brand is when you can charge more for something of identical quality, or that people ask for your product by name. Apple's brand is (should be?) golden to them and they should treasure it. It's not based on cosmetics but quality, too. tl;dr - Coach is still around and recovering and making billions of dollars.
  - janekm 8y ago
    Thanks for the explanation, I think I had only come across the Coach brand after they expanded aggressively internationally which I presume came after the "cheapening" of the brand, which is no doubt a big part of their turn-around success.