> Moreover, you don’t see “Mercedes-Benz” or “Range Rover” ignites twice in a title. However, I think one might if it were just a bit more exotic, like a Ferra

> Moreover, you don’t see “Mercedes-Benz” or “Range Rover” ignites twice in a title. However, I think one might if it were just a bit more exotic, like a Ferrari. More importantly, if, e.g., Mercedes had recently been making headlines (arguably through their own efforts) about their new [1] hydrogen-fuel-cell technology, and it was that technology that was catching fire twice, I'm pretty sure we'd see their brand name in the title. [1] fictional/hypothetical, for the purposes of this thought experiment