I have to disagree here, there is a huge strategic advantage to getting into the booking business in this particular manner. It pressures businesses to set up a

I have to disagree here, there is a huge strategic advantage to getting into the booking business in this particular manner. It pressures businesses to set up an account with google to manage reservations as it would be easy to up-sell businesses that are both not online today, or use other services instead. Once companies manage this part of their business via google, it becomes even easier to upsell them on further services including local advertising which is still a massively untapped market when it comes to digital marketing.