> "Brands are a signal of self-worth," said Gavan Fitzsimons, professor of marketing and psychology at Duke. "We're signaling to others that we care about ourse

> "Brands are a signal of self-worth," said Gavan Fitzsimons, professor of marketing and psychology at Duke. "We're signaling to others that we care about ourselves and that we feel good about ourselves and that we matter in this world. It's more than 'I'm hip or cool'...I'm a worthwhile person, and I matter, and you should respect me and think that I'm a good person, because I've got the D&G on my glasses." How is this not satire? It is one of the most depressing things I've ever read.