Yes - to add, McKinsey does not do corporate communications. I know some McKinsey types and they are the last people on earth to really grasp populism, field m

Yes - to add, McKinsey does not do corporate communications. I know some McKinsey types and they are the last people on earth to really grasp populism, field marketing, branding, perception etc.. You don't hire McKinsey to do 'online twitter / Instagram' campaigns.