Nearly anything that's ideally one or two syllables, phonetically easy to say, and can have a reasonable brand built around it. Not that these are awesome but j

Nearly anything that's ideally one or two syllables, phonetically easy to say, and can have a reasonable brand built around it. Not that these are awesome but just examples off the top of my head so I'm not just saying "they suck" without providing alternatives... Ivy - Naturally grows and spreads and often is seen climbing walls. Maybe in this case it climbs and covers a FB wall :-P Also a play on FB being started at an ivy league school. Greenfield - Maybe a reasonable name for the protocol that those apps can be built upon? "Ivy's built on the greenfield protocol" Anyway, that's what I came up with in 10-15 minutes of brainstorming and I would pose that those are much easier, approachable, and just better names than these others that simply don't elicit any sort of emotion (or negative ones). Names matter, a lot. You need to be able to tell a story that moves people to action. That's what marketing folks do that adds a ton of value. Most open source projects don't have marketing folks so... :-)