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Advice: tell this story! Create a video where you describe this same thing, and promote it on the right channels. You can even add production value by showing b

Advice: tell this story! Create a video where you describe this same thing, and promote it on the right channels. You can even add production value by showing b-roll of specific points of your story, such as footage from on-campus recruiting. Perhaps include interviews/testimonials from those happy customers that you mentioned. Your point about spending thousands on education while simultaneously having an aversion to paying recruiters is especially prescient. When presented in this manner, it’s likely an aha moment (was for me), and is probably going to improve conversion rates. Stories sell, and you have a good one here.

dchhugani 8y ago
thanks! this is an amazing idea. I'm going to write down that you gave it to us and let you know when we do something about it :). agree that we need to be much better at telling the story, because the idea itself without the story doesn't get the reception or the "aha" moment it seems most of our supporters get when they hear it from me. thanks!
philsnow 8y ago
Another part of the story that I didn't see in your launch HN summary that you should definitely play up: Companies _desperately_ _want_ to hire people from schools they don't cater to with career fairs. They don't want to be perceived as monocultures where they only hire from the same three schools. At the same time, they can't feasibly do career fairs at the next 50%ile of schools. Great candidates from "top 100" schools get passed over all the time. ... Well the monoculture observation is at least true of tech companies. For finance companies, hiring only from Harvard/Yale might be an explicit goal. I have no idea.
- dchhugani 8y ago
  Thank you! This is awesome feedback. We know that banks also want to diversify where they recruit people from. They're having trouble finding people from the non-Ivy schools, females, and also diverse backgrounds. We've heard that from people who handle recruiting there and it's an important initiative. We think that's an emerging trend in other industries like tech too, as you say!

dchhugani 8y ago

thanks! this is an amazing idea. I'm going to write down that you gave it to us and let you know when we do something about it :). agree that we need to be much better at telling the story, because the idea itself without the story doesn't get the reception or the "aha" moment it seems most of our supporters get when they hear it from me. thanks!

philsnow 8y ago

Another part of the story that I didn't see in your launch HN summary that you should definitely play up: Companies _desperately_ _want_ to hire people from schools they don't cater to with career fairs. They don't want to be perceived as monocultures where they only hire from the same three schools. At the same time, they can't feasibly do career fairs at the next 50%ile of schools. Great candidates from "top 100" schools get passed over all the time. ... Well the monoculture observation is at least true of tech companies. For finance companies, hiring only from Harvard/Yale might be an explicit goal. I have no idea.

dchhugani 8y ago
Thank you! This is awesome feedback. We know that banks also want to diversify where they recruit people from. They're having trouble finding people from the non-Ivy schools, females, and also diverse backgrounds. We've heard that from people who handle recruiting there and it's an important initiative. We think that's an emerging trend in other industries like tech too, as you say!