Minus "AI" and it's like the same goal for every product/service. I get AI but the term is so over-used now it's just implied as "smarter" which is subjectively

Minus "AI" and it's like the same goal for every product/service. I get AI but the term is so over-used now it's just implied as "smarter" which is subjectively true. I don't always need smarter products, rather more relevant and useful. The simple fact that a poor UX in front of "smarter" services can destroy the whole concept. I do think there is a bigger picture than reservations so for example if I knew that an action just took place the opportunities for highly targeted advertising knowing the context of what just happened could be significant. Feed Google's cash cow.