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This is extremely smart. I hope you succeed, especially considering I was initially filled with cynicism for the first five seconds until I read your marketing
by eganist 8y ago
This is extremely smart. I hope you succeed, especially considering I was initially filled with cynicism for the first five seconds until I read your marketing type. Others might disagree, but it won me over because it reminded me of similar products in other markets.
A good analogy in the audit space would be a pre-assessment. You pay for a pre-assessment to get an informal walk through the process on a much smaller timeframe to get a better understanding of your gaps. Examples could be SOC1 or SOC2 pre-assessments, where failing the pre-assessment is a no-impact matter. Failing an actual assessment which produces results could mean having an exception-filled report to give to clients or potentially even deciding that disclosing such a report poses more downside in converting sales, meaning you just wasted a six figure assessment by burying the report.
Lobby conversations/interviews could result in referrals, which means these effectively act as no-risk interviews with people in the know with hiring processes at the desired firms.
This looks like a potentially solid initial go at a practice market, where the risk of utterly bombing an interview and potentially getting turned down for future opportunities at a desired firm might actually run high.
There's a market for practice runs in anything where the final result will be materially impactful in the long term, especially where final results pose potential significant downside compared to the base state.
- dchhugani 8y agoExactly! Do you have any thoughts on how to convey this benefit to users? Most of them get it, but sometimes we get people who compare us to "reaching out on LinkedIn" which clearly is not the case, since any other kind of conversation isn't really a practice run - it's the real thing!
- eganist 8y agoLet's talk. I have some ideas, but I also have another vertical in mind that thrives on connections. I'm on keybase as bryant. As for the simplest way: convey the benefits of practice runs (even if you don't want to call them "practice" -- maybe pre-screens?) not just as means for improving the odds of suitable outcomes but also for reducing the odds of adverse outcomes in an environment where character testimonials spread fast. It's not just the careers that are in demand, it's the desire to gain upside for a person's own brand. You may benefit well from investing in strong marketing type
- jacquesm 8y agoHey Deepak. First of all congratulations on the launch. If you want to take away one major sticking point for me try to address the 'candidate pays up front' issue somehow. It strongly correlates with 'start-up pays up front' or 'pay to pitch' models in the VC world and I absolutely hate those. If you could fix that either in the form of a delayed invoice until after the applicant has found a new job or by some form of no-cure-no-pay guarantee then I would be happy to refer people to you. best of luck with your company!
- dchhugani 8y agoLastly - thank you very much for the kind words!