Don't underestimate how much PR is for persuading internal decision makers as much as the public. To outright admit the goal may make little difference to the p

Don't underestimate how much PR is for persuading internal decision makers as much as the public. To outright admit the goal may make little difference to the public, but it might doom the project internally, with the board, or limit its ability to recruit talent cheaper. There's a lot of interesting research surrounding corporate responsibility policies and how they aid recruiting and may affect productivity of workers.