While entrepreneurs may raise a brow at the 10-plus hours Blakely spends aimlessly thinking every week, she views the ideation sessions as an essential investme

While entrepreneurs may raise a brow at the 10-plus hours Blakely spends aimlessly thinking every week, she views the ideation sessions as an essential investment in her company. Well, if they do then those 'entrepreneurs' are idiots. Aimless thinking is very important. She's doing it in the car, others might do it in the shower, or out for a walk. It's super valuable.