Except for the "think less of them," part, I don't think it's inappropriate -- we all get to vote every second of the day for the companies that rule our world.

Except for the "think less of them," part, I don't think it's inappropriate -- we all get to vote every second of the day for the companies that rule our world. We vote with our wallet every time we buy even the smallest thing, and we vote with our clicks when we choose to use web services. It is far from the most extreme of social changes that have occurred in history to suggest people stop using a particular company's tools.