You know, if it was restricted _purely_ to advertising, I suspect that most people could live with this. However when they then start to use this tracking infor

You know, if it was restricted _purely_ to advertising, I suspect that most people could live with this. However when they then start to use this tracking information for pricing discrimination people start to get twitchy. When you start to use it for political purposes, including political advertising, people start to get twitchy. When they start to use it for credit rating scores, etc, etc.