Blatantly ripping this off from Stratechery, but DOS was why Mac lost in the 80s and the end of the day a GUI OS is just a feature. Apple had a clearly superior

Blatantly ripping this off from Stratechery, but DOS was why Mac lost in the 80s and the end of the day a GUI OS is just a feature. Apple had a clearly superior UI, but the distribution and adoption of DOS allowed windows to take it by storm.