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> insure the payout for a US$10 million premium. wouldn't actually giving out the $11mi to the consumer, or picking 10 consumers, create more brand awareness t
by gcb0 8y ago
> insure the payout for a US$10 million premium.
wouldn't actually giving out the $11mi to the consumer, or picking 10 consumers, create more brand awareness than promising $1bi that nobody can get?
- btilly 8y agoWhat makes you think that nobody can get the billion? Insurance policies require you to pay a certain amount guaranteed, then pay back a much larger amount if something unlikely happens. So Pepsi had to pay $10 million. If the right thing happened during the game then Berkshire Hathaway would have paid a billion, and some lucky consumer would have walked away a newly minted billionaire.