Yeah, back then IBM was charging ridiculous margins, and so everyone else was charging merely fat margins. Depending on what brand and sales channel, PC prices

Yeah, back then IBM was charging ridiculous margins, and so everyone else was charging merely fat margins. Depending on what brand and sales channel, PC prices were all over the place. And they certainly weren't priced for the consumer market. And people were paying for the big heavy cases, expansion slots, full keyboards and etc. Amiga didn't look the part. (And neither did Apple until the Mac IIs came out.)