Blue ocean strategy, zero to one, business strategy canvas. The YC blog, they like to do things a la Peter Thiel too. The 22 inmutable laws of marketing is not

Blue ocean strategy, zero to one, business strategy canvas. The YC blog, they like to do things a la Peter Thiel too. The 22 inmutable laws of marketing is not strategy but it's a good complement to zero to one, as Thiel doesn't deepen a lot about how to retain part of the value in a market with marketing.