I guess it depends on how you "research/analyze". I've found that customers are really crappy at telling you what they want, and product suggestions (and featu

I guess it depends on how you "research/analyze". I've found that customers are really crappy at telling you what they want, and product suggestions (and feature requests) should be treated with extreme skepticism. However: they are absolutely brilliant at telling you what their problems are. Behind every feature request/product suggestion is a pain point of some kind; if you can find it, you usually can come up with a solution that is much better than what they would ever propose. So: find a group of people who have a common problem. Once you do that, you're on your way.