3 ms·
The real reason behind the non-chronological feed is to keep you longer on the app. With a chronological feed, you remember where you left off, so when you scr
by Rjevski 8y ago
The real reason behind the non-chronological feed is to keep you longer on the app.
With a chronological feed, you remember where you left off, so when you scroll down to that point you know you’re all caught up and there isn’t more to see.
With a non-chronological feed, you end up scrolling down way more by fear of missing out, giving them the opportunity to show you way more cancer aka ads.
- delecti 8y agoYour cynical explanation doesn't fit with the actual behavior. They sort it so things they think you'll like most will be at the top, but once you've seen everything, they don't change the order it again. If you always scroll down to where you left off, you will always see everything, and there won't be older content mixed in with the stuff you're seeing now. Given a set of ordered posts you might see ACDB, then when you check in next you'll see HFGEACDB whereas in a chronological timeline it'd end up at HGFEDCBA, but once you've seen that out of order "DCBA>ACDB" section it stays in that order.