Facebook (the company) is in for the long haul and this is a perfect example of it. It's insane how Zuckerberg has managed to establish the company so well in a

Facebook (the company) is in for the long haul and this is a perfect example of it. It's insane how Zuckerberg has managed to establish the company so well in a segment (social media) that is so susceptible to fads. Facebook.com's usage could very well plateau, but the company has Instagram, WhatsApp, and some bets that are yet to play out (Oculus VR). Zuckerberg isn't lucky here, he just has incredible insight about what matters in the social media business and what he has to do get there.