Interesting - the presentation I saw was careful to pitch each family separately and not even walk them past one another. I assume it was partly for the feeling

Interesting - the presentation I saw was careful to pitch each family separately and not even walk them past one another. I assume it was partly for the feeling of exclusivity, and partly to avoid letting any awkward questions like "don't those fees turn this into a total ripoff?" pollute multiple buyers. I wonder which approach works best? (Though I guess if there are enough plants, you could get both effects going at once.)