OK, we've put the title back closer to the original. “Horseshit” (we don't need to bowdlerize) is clickbait, so we've gone with “misconception”. Happy to update

OK, we've put the title back closer to the original. “Horseshit” (we don't need to bowdlerize) is clickbait, so we've gone with “misconception”. Happy to update again if there's a better word.