When I was a kid -- I'm in Australia -- we'd regularly get computer line-printed Readers Digest Sweepstakes out of the blue -- we lived in a farm in a rural are

When I was a kid -- I'm in Australia -- we'd regularly get computer line-printed Readers Digest Sweepstakes out of the blue -- we lived in a farm in a rural area and this was the 1960s. The sweepstakes often made claims that "we have invested $1.34 in your name..." It was many years before I realised that they really meant "we have spent $1.34 buying your name and address..."