Souvla is a bad example. They have like 3 kinds of wrap (or salad, if you prefer no grains) and frozen yogurt. It's basically SF's version of Chipotle, or a G

Souvla is a bad example. They have like 3 kinds of wrap (or salad, if you prefer no grains) and frozen yogurt. It's basically SF's version of Chipotle, or a Greek themed taqueria. It's quick-casual comfort food, and as in both those examples, counter service. There are countless examples of quick casual, counter service restaurants serving medium quality food all over the country (including The Grove, which has been a staple of SF for 20 years). If you were ordering $25 ravioli plates at the counter, that would be a different story. Or, they could focus on restaurants that have moved to counter service as they've expanded (like Hawker Faire, or apparently Dosa). But to spend most of the article making a big deal about Souvla being counter service makes it a misleading waste of time.