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I think their strategy of collectively branding every single thing as Watson is actually pretty risky. Branding is powerful but it cuts both ways ... it will on
by zmmmmm 8y ago
I think their strategy of collectively branding every single thing as Watson is actually pretty risky. Branding is powerful but it cuts both ways ... it will only take one high profile failure for that to ruin the brand across every product that has slavishly adopted it. Even here you see it happening - layoffs in one part that got labeled as "Watson" are immediately seen as indicative of a much bigger problem with Watson. That would not have happened if they were independently branded.
- newen 8y agoYeah their branding of Watson is pretty bad since no one knows what Watson is anymore. It used to be the thing that played Jeopardy. Ok fine, we can generalize that to Watson being an NLP driven infromation retrieval system. But then I got pitched recently as Watson being an Nvidia DIGITS style system on the cloud. It was only then that I realized Watson is just a brand name for anything AI remotely AI related from IBM.