i love the article's general quotation about disruption: ... what makes disruption so devastating is the fact that, absent a crisis, it is almost impossible to

i love the article's general quotation about disruption: ... what makes disruption so devastating is the fact that, absent a crisis, it is almost impossible to avoid. Managers are paid to leverage their advantages, not destroy them ... as other firms innovate, those advantages become obsolete practices so leveraging them means taking on more risk, not less risk.