The health care landscape is strewn with the wreckage of software companies who thought the latest shiny software doodad could cause a "disruption" like it had

The health care landscape is strewn with the wreckage of software companies who thought the latest shiny software doodad could cause a "disruption" like it had in so many other industries. People who know that healthcare is different try to warn them. They don't listen. Instead they charge in with people who have no experience in the field. From the article: After the acquisition, IBM management started the process known internally as “bluewashing,” in which an acquired company’s branding and operations are brought into alignment with IBM’s way of doing things. During this bluewashing, “everything stopped,” the first Phytel engineer says, and the workers were told not to focus on improving their existing product for current clients. “People were sitting around doing nothing for almost a year,” the second engineer says.