4 ms·
Instagram star isn't real. But brands are buying in
- TylerE 8y agoI"m shocked that fooled anyone. It looks like a video game character.
- esrauch 8y agoI think most people would assume it was just a heavily photoshopped photograph.
- charleyma 8y agoAs it relates to sponsorship transparency, I think platforms such as instagram, youtube, etc have broader issues with their influencers whether CGI'ed or not... I did find it really interesting that a CGI character could be more appealing to brands as there is much more complete control over image, no past issues, etc. Reminds me of Hatsune Miku, virtual pop singer in Japan. As CGI continues to improve, wouldn't be surprised if we start to see entire digital labels churning out multitudes of artists/bankds https://en.wikipedia.org/wiki/Hatsune_Miku https://en.wikipedia.org/wiki/Hatsune_Miku
- pixl97 8y ago~~Video killed the radio star~~ CGI killed the video star.
- overcast 8y agoDoes it really matter if it's real, while attracting millions of real eyeballs? Pixar movies aren't real, and they attract millions of real people.
- angryasian 8y agoa few years from now, we're going to have the top instagram accounts all being photorealistic computer generated posts with AI determining the content that real humans want to see.
- wodenokoto 8y agoI'm more interested in the design choices behind her looks. Why asian, why freckles? Why those facial proportions? This can't just be one artists preference. There has to be business decisions behind it all of it. Optimizing breast size for success on Instagram, is a design meeting I would love to listen in on!
- cm2187 8y agoCGI vs real but heavily photoshopped influencers...