Regarding your adwords strategy, you should talk to HN user zackattack. He's really good and recently helped me test some ideas. Have you thought of making add

Regarding your adwords strategy, you should talk to HN user zackattack. He's really good and recently helped me test some ideas. Have you thought of making add-on tools for the big GIS software? For example, we used to use this one a lot - http://www.spatialecology.com/htools/tooldesc.php http://www.spatialecology.com/htools/tooldesc.php. You could possibly start with selling small scripts which fix problems people mention on the ESRI forums and build up a toolbox over time, which you could then sell as a package. That way, you have a readymade market. Earning karma by helping people on forums is probably your equivalent for an SEO strategy here. EDIT: Oh and $10 is wayyy too low. Don't charger per conversion. If someone needs this tool, they are going to use it a lot, not just once. Charge at least $100 for unlimited conversions. Then charge more when your product is better. Even if your adwords CTR is low, at least make it count.