Accessibility is never a problem until it is. And it will be a problem - eventually, every single time. My last two companies, i pleaded with them to think abou

Accessibility is never a problem until it is. And it will be a problem - eventually, every single time. My last two companies, i pleaded with them to think about it before it became a problem. They ignored me, and two years later - in both cases, I kid you not, we got named in ADA action and lost tons of money/time trying to respond. You don't get to choose whether or not you get sued under ADA, you just will as a matter of course (the bigger you are, the sooner). What you can choose to do is be thoughtful about it early, and see it as an opportunity to make your site better for everyone.. the thing is a lot of the a11y stuff you need to do is good for every user. ... or you can wait until you get sued and have your operations grind to an agonizing halt as you try to figure out how to undo the mess of years of bad coding in a massive whole-site rewrite.