And that is how you hack the human mind. Subvert the intuition and expectation. Everyone thinks Feynman is joking and means "I didn't take the door" when he sai

And that is how you hack the human mind. Subvert the intuition and expectation. Everyone thinks Feynman is joking and means "I didn't take the door" when he said "I did take the door". The former is remembered, not the later. The expectation, intuition, is that the speaker is lying/joking, thus, the opposite is true.