Well, it looks full of dark UX patterns (and possibly it is a GDPR breach) as you need to explicitly opt out of the tracking for ads and the option takes foreve

Well, it looks full of dark UX patterns (and possibly it is a GDPR breach) as you need to explicitly opt out of the tracking for ads and the option takes forever to load. However Forbes in general has set a pretty low bar for its journalism so not much is missed in case of ditching it.