> they don’t gain as much now This is what I'm thinking, too. They've already gotten what they wanted - market penetration for little cost. They get a few mill

> they don’t gain as much now This is what I'm thinking, too. They've already gotten what they wanted - market penetration for little cost. They get a few million "low-hanging fruit" users hooked on their product, then shift their spending somewhere else when costs increase. I think media pressure is part of it, but only because media pressure can lead the local government kicking them out of the market entirely, especially in countries with internet censorship.