That's quote is certainly alluring - My initial reaction was similar. On further thought, based on my experience working with general managers/executives, I su

That's quote is certainly alluring - My initial reaction was similar. On further thought, based on my experience working with general managers/executives, I suspect they were following their noses more than making any elaborate plans. A big advantage they had (and continue to have), was being embedded in a data rich software/online context AND the organizational drive to use it to their advantage.