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Amazon picks successful high margin items and knocks them off. https://www.seattletimes.com/business/amazonbasics-house-brand-flatters-competitors-but-theyre-n

• civilitty 8y ago
  > Interestingly though, the amazonbasics version doesn't hit the first page for laptop stands while the Rain version still does. I'm curious, does this mean that Amazon doesn't prioritize their own products in the search algorithm? I've felt that in the past Amazon is usually ahead of the game on legal issues - like when they started collecting state sales taxes across the board, years before the Supreme Court ruling. Sooner or later, we're going to see court precedent and laws regulating search algorithms for anticompetitive behavior to supplement the more broad antitrust laws so maybe Amazon is keeping out of it to avoid any problems later. As an Amazon shopper, I've gotten used to the Amazon Basics icon and I'm sure that alone has marketing advantages over the Rain product entry.
  • ikeboy 8y ago
    They absolutely favor their own brands, often having an entire line called "our brands" with prominent placement.