Fresh water is definitely a scarce resource in some parts of the world. To quote the article (my emphasis): > Coca-Cola keeps distribution costs low by tapping

Fresh water is definitely a scarce resource in some parts of the world. To quote the article (my emphasis): > Coca-Cola keeps distribution costs low by tapping local water sources, a practice it has continued since the company’s early success at Atlanta-area soda fountains in the late 1800s. By the 2000s, however, local people in some of the world’s increasingly water-stressed regions were looking more critically at big water users, and Coca-Cola found itself a target of public ire.