Yes, but even accounting for those fees, retailers still pay brands to stock their products. Meanwhile on Amazon, brands pay Amazon to feature their products.

Yes, but even accounting for those fees, retailers still pay brands to stock their products. Meanwhile on Amazon, brands pay Amazon to feature their products. Then they pay Amazon to stock/fulfill their products (FBO). Then they pay Amazon to feature their products (promotions). Amazon is in a heads-I-win, tails-you-lose position vis-a-vis brands.