4 ms·

If we imagine that each of the bottles was 1 liter, his experiment grossed him $2.2k at a minimum in a day. Minus the cost of the hot dogs and water bottles, no

If we imagine that each of the bottles was 1 liter, his experiment grossed him $2.2k at a minimum in a day. Minus the cost of the hot dogs and water bottles, not a bad profit! In all seriousness, it's amusing to see the correlation people put on monetary cost and the supposed effects of a product. Time and time again we've all seen studies of higher priced items performing better than the exact same product at a lower price point. If a bottle of hot dog water costs $38, it must work! While this was intended as a jab at "holistic" products that get sold with dubious health claims, it turned into a case study on marketing and positioning your product using pricing to convey value; even if that value is actually bogus in any measured context.

jasoncartwright 8y ago
https://en.wikipedia.org/wiki/Veblen_good https://en.wikipedia.org/wiki/Veblen_good
vinceguidry 8y ago
People who paid $38 for his hot dog water would not have bought it if it weren't for the experience he offered them, which to me looked like the opportunity to turn the tables for a minute at a fair and act like hucksters. I can think of two ways he can scale this offering. He could focus more on the personal aspect, then he'd be turning into an actual product huckster and is moving towards the space occupied by pitchmen like Billy Mays and Vince Offer. Or he put his hot dog water up on the Internet with some funny copy, putting it in Pet Rock territory.
aaron695 8y ago
He made loss (Stunt cost $1200 and he lost money) https://www.kansascity.com/news/nation-world/article213668189.html https://www.kansascity.com/news/nation-world/article21366818... $38 for an art piece that most people realised it to be..... what if it was another Banskey prank.
mc32 8y ago
This reminds me of the potentially more dangerous “raw water” trend a couple of years ago. People can be weird at times.

jasoncartwright 8y ago

https://en.wikipedia.org/wiki/Veblen_good https://en.wikipedia.org/wiki/Veblen_good

vinceguidry 8y ago

People who paid $38 for his hot dog water would not have bought it if it weren't for the experience he offered them, which to me looked like the opportunity to turn the tables for a minute at a fair and act like hucksters. I can think of two ways he can scale this offering. He could focus more on the personal aspect, then he'd be turning into an actual product huckster and is moving towards the space occupied by pitchmen like Billy Mays and Vince Offer. Or he put his hot dog water up on the Internet with some funny copy, putting it in Pet Rock territory.

aaron695 8y ago

He made loss (Stunt cost $1200 and he lost money) https://www.kansascity.com/news/nation-world/article213668189.html https://www.kansascity.com/news/nation-world/article21366818... $38 for an art piece that most people realised it to be..... what if it was another Banskey prank.

mc32 8y ago

This reminds me of the potentially more dangerous “raw water” trend a couple of years ago. People can be weird at times.