Clearly it's exaggerated bullshit. People put themselves through hell all the time; I'd be dead if you could 'never repay the sleep debt'. They should focus o

Clearly it's exaggerated bullshit. People put themselves through hell all the time; I'd be dead if you could 'never repay the sleep debt'. They should focus on how miserable sleep deprived people become - that's a real, un-repayable cost.